Market Analysis Summary

Market Analysis

Installation services and supply air conditioner will be centered in Manjung and surrounding areas. This area has a number of advantages in terms of providing for the business market. The focus is on the homes of many homes around the Manjung. In addition, there are also industrial areas around it, so are the business premises. Household income also is in the best circumstances, this is an opportunity for our company to provide service to customers. Can be broadly divided, residential houses, 60%, industrial area, 15%, and the business premises of 25%. Windows Engineering Sdn. Bhd is confident to meet customer demand.

Market Segmentation

Windows Engineering Sdn. Bhd segments its customers by terms of the types of homes, business premises and industries. We believe this type of accommodation is a factor in the use of air conditioning in every home, and it also helps us to make our marketing services.

1.      Luxury Residential: From what can be seen, there are many luxury homes in the area Manjung, especially Venice of Perak Park. The owners are definitely people who can afford it, so these people became our goal to provide the installation of central air conditioning to them. They are also concerned about the comfort and also emphasize conservation; in addition this home has a pool, so easy in our air-conditioning system installation. 

2.      Medium Cost Residential: In addition, there are also plenty of modest homes was found in about Manjung, the owners of such homes is a big contributor in the use of air conditioning system, although simple, they are also concerned about comfort. It can be seen; they could have, and also emphasizes conservation.

3.    House Terrace or Garden: Terraced houses are that there are many houses in the vicinity of this Manjung. They are also the main target for us, even though their work is simple, with the air conditioning system we are reasonable, they can afford to own.  

4.      Apartment: Manjung around, not much can be seen apartments and flats, though, we are targeting customers of this group. It is difficult when dealing in the installation of the situation in homes like this, but we still want to provide services to them. 

5.   Industrial Sector: Around Manjung, there are many industrial areas, industrial areas, especially Manjung Lumut Port and surrounding marine-based industries. So we are also targeting customers in this sector. The industrial sector concerned with saving, so with the installation of our air conditioning system, it will help reduce operating costs of air conditioning systems available. 

6.     Business Premises:  Apart from the industrial sector, the business premises were also enliven the activities around the Manjung, the building lots of new business and existing ones, we believe our company is able to provide air conditioning to them. In addition, traders are now concerned with conservation and exaggerate benefits.

From the graph, we can summarize the percentage breakdown of the types of groups targeted 

by the use of air conditioning.

Target Market Segment Strategy

Target Market Segment Strategy

Market Needs

The service was provided is to fulfill all the demand and needs of customer nowadays. We know that every time a request to use the air conditioner increases along with the society that emphasizes comfort and ability. Therefore, our company provides excellent service to ensure customer confidence coupled with our air conditioning system is different and more efficient in the use of electricity. Along with that, we also carry out research to find out the needs of our customers.

Market Trends

Instantly, the use of air conditioners is also in accordance with the current situation in Malaysia, which has a different weather pattern of hot and rainy. Demand for air conditioning use is often increased in the summer or dry because Malaysian society concerned with the comforts of life. In the meantime, companies and business premises are also using the air conditioner, they hate them to save on electricity costs, and so the air conditioning system that comes out of our water, it will save electricity and the environment. 

Market Growth

Weather conditions in Malaysia and around Manjung in general, are an important factor in the increased use of air conditioners. With this demand, we newly established company requiring labor intensive, so it will open up job opportunities in the public. In addition the service we provide is different from air-conditioning products are readily available in the market today. We hope that, with the introduction of air-conditioning system that is based on the water will cause customers to try the service we provide, and will increase the demand for our services.

Industry Analysis

Industry Participants

In this era, technology has always moved forward with some of the research into the sector this air. Involvement of small factories that make components of the air conditioner is also growing rapidly, adds air-conditioning manufacturing output.  Industry the involved in business in worldwide is the major contributor to the economics. With new technology that we provide, many companies also want to work together to provide our products, all of this is related to the manufacture of air conditioning components. This will simplify the work of our company in providing the best service to customers.

Distribution Patterns

Trend and pattern of distribution our product is depend on several factors such as:

1.      Geographic

2.      Activity

3.      Position

4.      Occupation

From what we can see, these factors play an important role in the demands of our Services. The graph below summarizes the factors that influence the pattern of requests our services in a particular budget.

From the graph, we can interpret, the geographical conditions are the main causes of the demand from customers, because the area around Manjung a hot climate will be added near the sea, and of course Malaysia is the country's tropical climate. Followed by activities around Manjung many shops and industrial factories that require the use of air. Further, 15% are the position, the latter is a factor of employment, many are fortunate because we provide services that are affordable. From this graph, we can see the use of air are used more, we can say that every house to use air.

Competition and Buying Patterns

Manjung area, the current rapid development and increasing housing, is a reassurance to our company to explore this area, but usually has no competition in this field. Use air is a trend at present, so many rivalries of other companies in the provision of these services. While our air conditioning system different, it is a challenge for us to compete with the services of other companies. Consumers are also concerned with factors that contribute to the comfort of living increase in the use of air in homes, business premises and industries. In addition, air is also a requirement in the present day, with air pollution are not controlled, it becomes a factor for consumers choosing to use air conditioning in residential homes respectively.

Main Competitors

The main competitor for our company, York, this company is a major contributor in the use of air conditioners in Malaysia and around the Manjung. In different periods and experienced, it is easy for these companies to control and communicate with customers. The company also has won the trust of customers; this makes the company the strongest competitor to our company at our new addition in this field. Thus, we should always know the progress of the company to ensure that our company can provide the best service. So, we need time to catch and a strong foothold in this field.